Community Outreach
Want to help homeschooling integrate into the community at large? Are you a homeschool group leader who talks with the media or provides information to new and curious homeschoolers? Here are tips to help you present homeschooling to the public and the media.
Community Outreach: Talking About Homeschooling
How To Use Social Media As A Learning Tool For Homeschoolers
Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.
Homeschoolers Must Respond to Big Media's 'Guilt-by-Association' Tactics
The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Homeschoolers and Public Libraries: A Synergistic Relationship
Homeschoolers are commonly heavy users of their local libraries. Libraries can become educational hubs for homeschoolers by providing programming, information, and events. Homeschoolers can help libraries by advocating for libraries and urging lawmakers to support these vital institutions in their communities.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Can Your Children Explain Why They Homeschool?
Every child is asked a thousand questions in his growing-up years. If that child happens to be homeschooled the tally rises to a million fairly quickly! You know how it is--you can't go through the check-out line in the grocery store without you and your children being riddled with questions. Homeschooled children are questioned by friends, by relatives, by people at church, by strangers, and occasionally by a TV reporter or a legislator. And sometimes well-meaning friends and relatives can't wait to get your children alone so they can find out what they really think and feel. You will be doing your children and yourself a great service if you teach them how to handle questions in a graceful, confident, knowledgeable way.
The Case for Homeschooling
The public schools are beyond repair. If it is not practical to replace the current system, then at least let those alone who wish to homeschool. Hassle them not. Instead, encourage them and help them. Parents who homeschool their children have three basic complaints against public schools: the lack of academic rigor, the number of maladjusted graduates, and the anti-religious atmosphere. Homeschool advocates claim that homeschooling overcomes these problems. They argue that no matter whether the educational philosophy one holds is that schooling prepares for life or schooling is life, the homeschooled do better. Proponents also claim that private schools are nearly always similar to public schools, so the fundamental criticisms of public schools apply to private schools also, although to a lesser degree.
The Homeschooling Image: Public Relations Basics
This free e-book download contains Mary Griffith's work addressing issues concerning the image of homeschoolers as presented by individual homeschoolers and homeschool organizations. It is written for support group leaders and activists in the homeschooling movement who want solid information on dealing with the public. Topics include: Getting Started, Looking Professional, Announcing Yourself, Being Interviewed (with tips for talking with the media, print interviews, broadcast interviews, and talk radio), Putting Your Message Out, and Events & Community. This book was originally published in 1996.
Homeschooling in the Media
A more complex understanding of homeschooling is emerging in the mainstream media these days. No longer is homeschooling either all good or all bad. Simultaneously, there is a growing appreciation that most homeschoolers do a fine job raising and teaching their children, but that there are a few parents homeschooling children in order to hide abuse.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Featured Resources

As an Amazon Associate, we earn from qualifying purchases. We get commissions for purchases made through links on this site.

Morning by Morning : How We Home-Schooled Our African-American Sons to the Ivy League
Home schooling has long been regarded as a last resort, particularly by African-American families. But in this inspirational and practical memoir, Paula Penn-Nabrit shares her intimate experiences of home-schooling her three sons, Charles, Damon, and Evan. Paula and her husband, C. Madison, decided to home-school their children after racial incidents at public and private schools led them to the conclusion that the traditional educational system would be damaging to their sons’ self-esteem...
Traffic: Why We Drive the Way We Do (and What It Says About Us)
In this brilliant, lively, and eye-opening investigation, Tom Vanderbilt examines the perceptual limits and cognitive underpinnings that make us worse drivers than we think we are. He demonstrates why plans to protect pedestrians from cars often lead to more accidents. He uncovers who is more likely to honk at whom, and why. He explains why traffic jams form, outlines the unintended consequences of our quest for safety, and even identifies the most common mistake drivers make in parking lots. Tr...
Home Education: A Homeschooling Classic
Home Education consists of six lectures by Charlotte Mason about the raising and educating of young children (up to the age of nine), for parents and teachers. She encourages us to spend a lot of time outdoors, immersed in nature and handling natural objects and collecting experiences on which to base the rest of their education. She discusses the use of training in good habits such as attention, thinking, imagining, remembering, performing tasks with perfect execution, obedience, and truthfulne...
Better Late Than Early: A New Approach to Your Child's Education
In this book, Raymond and Dorothy Moore look at the research behind learning styles for children. The message of slowing down and responding to your child's readiness is a welcome contrast to the common practice of pushing young children through the system. They conclude that the best environment for children to learn is at home. 
Unclutter Your Home: 7 Simple Steps, 700 Tips & Ideas (Simplicity Series)
Hundreds of practical ideas for sorting, evaluating, and getting rid of all those material items that get in the way of a simplified lifestyle.